Trade-oriented sales promotions are directed at B. wholesalers, retailers, or distributors.
<h3>What are Trade-oriented sales promotions ?</h3>
Trade-oriented sales promotion programs are aimed at the company's dealer network to compel them to promote the company's brand more than competing brands. It is sometimes referred to as a "push strategy," and it is aimed at the dealer network in order to encourage them to promote the brand to customers by giving it precedence over competing products.
In order to encourage volume sales, it may take the form of a product display, an additional case for every five cases ordered, cash discounts or straight cash payments, or it may be used to support a price reduction for customers. This is why it is directed at wholesalers, retailers, or distributors.
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