with the increasing ability to record television programs, people watch when they want and in less time with the ability to fast

Question

grin007 [14]

9 months ago

13

with the increasing ability to record television programs, people watch when they want and in less time with the ability to fast

-forward through commercials. fast-forwarding to avoid commercials is called

Social Studies

1 answer:

melamori03 [73] · Answer 1 · 2024-08-22T14:31:58+03:00

Fast-forwarding to avoid commercials is called zipping.

Zipping is the practice of viewers fast-forwarding through advertisements when watching a pre-recorded or leased videotape—is one of the most urgent issues facing television advertisers today. Although the impact of zipping on the effectiveness of advertising is unknown, advertisers are concerned by it.

In order to be able to pause fast forwarding in time for the show to resume, viewers may actually give greater attention to commercials while zipping. According to research, there is a lot of zipping going on, which lowers the audience size for ads much below that for programming. Block zipping, which involves zipping two or more advertisements at once, was found to be the most common zipping activity.

Know more about commercials here

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