Answer:
E. Length and frequency of the commercial.
Remaining Details of the Question:
A study investigated the effect of the length and the repetition of TV advertisements on students' desire to eat at a Sub-U-Like sandwich franchise. Sixty students watched a 50- minute television program that showed at least one commercial for Sub-U-Like during advertisement breaks. Some students saw a 30-second commerical, some saw a 60-second commercial, others a 90-second commerical. The same commerical was shown one, three, or five times during the program. After the viewing, each student was asked to rate their craving for a Sub-U-Like sandwich from the set ("Don't want to eat", "Neutral", "Want to eat"}
Explanation:
During the course of an experimental study, it is important to identify the variables of interest. These variables are referred to as the factors. Factors are controlled independent variables in an experimental study that can be manipulated by the experimenter.
In this case, it was indicated that the study investigated the effect of the length and the repetition of TV advertisements on students' desire to eat at a Sub-U-Like sandwich franchise. Therefore, the factors in the "Sub-U-Like" study are length and frequency of the commercial.
