Question

a strategy involves employing essentially the same strategic theme (low-cost, differentiation, focused, best-cost) in all country markets, while allowing some country-to-country customization to fit local market conditions. multiple choice question. multidomestic transnational localized global

Answer 1

The correct answer is option B. Transnational strategy involves employing essentially the same strategic theme in all country markets while allowing some country-to-country customization to fit local market conditions.

In its operations, a transnational strategy makes use of a high degree of local responsiveness and a high degree of global integration. It aims to standardize as much as it can while simultaneously localizing its offerings to each worldwide market. Offering specialized goods and services for regional markets while maintaining a high level of standardization to gain from economies of scale is the aim of multinational strategy.

Large corporations that have a variety of subsidiaries, branches, or offices across numerous international markets frequently employ transnational strategy. Determining what remains constant across all worldwide communications and processes and where local subsidiary adjustments in global marketplaces are changed or authorized presents a difficulty.

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