Question

a common measure of implicit attitudes is the task. this assesses how quickly a person can label the valence of an attitude object when it appears immediately after a positive or negative image.

Answer 1

"Evaluative priming" refers to how quickly a person can identify an attitude object's valence when it appears right after a positive or negative image.

Define the term evaluative priming?

A technique known as a "evaluative priming exercise" (EP) uses phrases or images to prime participants before asking them to sort the words (or images) onto categories to uncover the underlying links between concepts.

• A measure of implicit attitude based on the fact that the speed of evaluating a target attitude object is accelerated by a prime (i.e., this same prior presentation of a different attitude object)
• Evaluatively consistent the with target and inhibited by such a prime which is evaluatively inconsistent also with target.

Thus,  the task is a typical indicator of implicit sentiments. "Evaluative priming" measures how quickly a subject can categorize the valence of the an attitude item when it appears just after a favorable or unfavorable image.

To know more about the priming, here

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