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Anika [276]
1 year ago
12

a common measure of implicit attitudes is the task. this assesses how quickly a person can label the valence of an attitude obje

ct when it appears immediately after a positive or negative image.
Business
1 answer:
marissa [1.9K]1 year ago
6 0

"Evaluative priming" refers to how quickly a person can identify an attitude object's valence when it appears right after a positive or negative image.

<h3>Define the term evaluative priming?</h3>

A technique known as a "evaluative priming exercise" (EP) uses phrases or images to prime participants before asking them to sort the words (or images) onto categories to uncover the underlying links between concepts.

  • A measure of implicit attitude based on the fact that the speed of evaluating a target attitude object is accelerated by a prime (i.e., this same prior presentation of a different attitude object)
  • Evaluatively consistent the with target and inhibited by such a prime which is evaluatively inconsistent also with target.

Thus,  the task is a typical indicator of implicit sentiments. "Evaluative priming" measures how quickly a subject can categorize the valence of the an attitude item when it appears just after a favorable or unfavorable image.

To know more about the priming, here

brainly.com/question/23031661

#SPJ4

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