"Evaluative priming" refers to how quickly a person can identify an attitude object's valence when it appears right after a positive or negative image.
<h3>Define the term evaluative priming?</h3>
A technique known as a "evaluative priming exercise" (EP) uses phrases or images to prime participants before asking them to sort the words (or images) onto categories to uncover the underlying links between concepts.
- A measure of implicit attitude based on the fact that the speed of evaluating a target attitude object is accelerated by a prime (i.e., this same prior presentation of a different attitude object)
- Evaluatively consistent the with target and inhibited by such a prime which is evaluatively inconsistent also with target.
Thus, the task is a typical indicator of implicit sentiments. "Evaluative priming" measures how quickly a subject can categorize the valence of the an attitude item when it appears just after a favorable or unfavorable image.
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