Question

Segmenting customers on the basis of things like products purchased, sales history, demographic information, and desired product features can dilute the results of a CRM program.truefalse

Answer 1

The answer of the given question is false which is the given statement is not true.

At its most basic level, CRM software compiles customer data and stores it in a single CRM database for easier management and access by company users.

CRM systems have had a lot of extra features added to them throughout time to increase their utility. Some of these features include the ability for managers to monitor performance and productivity based on data logged within the system, as well as the ability to automate various workflow automation processes, such as tasks, calendars, and alerts, depending on system capabilities. Other features include recording various customer interactions via email, phone, social media, or other channels.

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