The preview of a presentation should generally include a <u>positioning statement</u>. This element allows you to highlight key elements of interest to your target audience.
Making presentations is an essential part of communicating ideas in organizations, offering proposals, and marketing your product or brand to a target audience. It is a core skill for those working in communication, marketing, and sales.
A positioning statement consists of descriptions of a product or service, its target consumers, its unique selling points, and how it is superior to current market competitions.
There are some key elements of a good positioning statement, This includes communicating how the product stands out from competitors, demonstrating an understanding of the consumer's interest, and highlighting one’s own brand values.
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