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1 year ago

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

1 answer:

5 0

There are three components in any integrated marketing communication approach: the Consumer Being Targeted, the channels through which the statement is communicated, and evaluation of the results of the communication.

<h3 /><h3> Integrated marketing </h3>

Integrated marketing is the process of unifying all elements of marketing communication — such as advertisement, PR, and social media — and utilizing their respective mix of media, channels, and tactics to produce a seamless and customer-centric experience.

Integrated marketing communications is the technique by which a company provides different promotional methods within a marketing campaign are clear, constant and working toward the same goal.

IMC strategy include:

Traditional and online earned media.
Advertising.
Online marketing including email marketing.
Content marketing and social media marketing.

To learn more about Integrated marketing visit the link

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United Birdseed is expected to pay the following dividends over the next three years: After year 3, dividends are expected to gr

elena-14-01-66 [18.8K]

The question is incomplete. See the complete one below:

Dividends per share at time 1: Div 1 1.00

Dividends per share at time 2: Div 2 1.20

Dividends per share at time 3: Div 3 1.44

Growth Rate after time 3 forever: g 0.05

Discount Rate: r 0.10

Find the price per share of United Bird Seed at time 0

Answer:

Stock price = $24.703

Explanation:

The Dividend Valuation Model is a technique used to value the worth of an asset. According to this model, the value of an asset is the sum of the present values of the future cash flows would arise from the asset discounted at the required rate of return.

In this question, the cash flows are the dividends as given in the question and the rate of return (discount rate) is 10%

The Present Value of a future cash flow is the amount that needs to be invested today at a particular rate of return to equal the same cash flow in the future. Present value means the value in year 0 or now

The idea is premised on the concept of the time value of money. The idea that $1 today is not the same as $1 tomorow. The $1 of today is worth more than that of tomorrow; and because of the opportunity to earn interest.

So if an asset (e.g a stock) promises some cash flows in the future, those cash flows need to be brought to their present values and then be added to arrive at the value of the asset

The process of calculating the present value of a future sum is called discounting. So to calculate the stock price in this question, we shall discount the future dividends using the required rate of return and then add them together.

This is done as follows:

PV of Div. in year 1= 1.00/(1.10)= 0.909

PV of Div. year 2= 1.20/(1.10)²= 0.992

PV of Div in year 3= 1.44/(1.10)³=0.082

PV (in year 3) of Div payable in year 4 and beyond = (1.44×1.05)/(0.10-0.05)= 30.24.

PV (in year 0) of Div payable in year 4 and beyond= 30.24/(1.10)³= 22.720

Stock price = Sum of the PV of the future dividends

=0.909+0.992+0.082+22.720= $24.703

6 0

3 years ago

Evaluating and rewarding managers based on absorption basis income can lead to overproduction. true or false

nikklg [1K]

Answer:

True

Explanation:

The absorption basis of income, profits are always high when the production is greater than income because more fixed costs will have been deferred in closing inventory.

So, managers will focus more on increasing production which create huge balances of closing stocks and consequently results in large profits.

5 0

3 years ago

The following information was taken from the records of Marigold Inc. for the year 2020: Income tax applicable to income from co

ivolga24 [154]

Answer:

Net income is $312,610.

Explanation:

This can then be prepared as follows:

Marigold Inc.

Single-Step Income Statement

For the Year 2020

Particulars $ $

Revenue

Sales Revenue 1,634,000

Rent revenue 34,400

Gain on sale Of equipment 81,700

Total revenue 1,750,100

Expenses

Cost of goods sold (731,000)

Selling expenses (258,000)

Administrative expenses (206,400)

Loss on write-down of inventory (51,600)

Total expenses  (1,247,000) 

Operating income before tax 503,100

Tax on income from continuing

operations (160,820)

Income from operation after tax 342,280

Other income (loss ) (net of tax)

Unrealized holding gain on

available-for-sale securities (net of tax) 12,900

Income from continuing operations

after tax 355,180

Discontinued operations

Loss on discontinued operations

before tax (64,500)

Tax on loss on discontinued operations 21,930

Loss on discontinued operations after tax (42,570)

Net income  312,610 

Earning per share

(Net income / Number of Shares outstanding) 3.13

5 0

3 years ago

Trent Co. reports the following information: Net cash provided by operating activities $430,000 Average current liabilities 300,

Akimi4 [234]

Answer:

$90,000

Explanation:

Data provided in the question:

Net cash provided by operating activities = $430,000

Average current liabilities = $300,000

Average long-term liabilities = $200,000

Dividends paid = $120,000

Capital expenditures = $220,000

Purchase of treasury stock = $22,000

Payments of debt = $70,000

Now,

Trent's Free cash flow

= Net cash provided by operating activities - Capital expenditures - Dividends paid

= $430,000 - $220,000 - $120,000

= $90,000

3 0

3 years ago

On January 1, a company issues 8%. 5 year, $300,000 bonds that pay interest semiannually. On the issue date, the annual market r

gladu [14]

Answer:

Detailed solution is given below:

7 0

3 years ago