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pogonyaev
2 years ago
8

From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

Business
1 answer:
taurus [48]2 years ago
5 0

There are three components in any integrated marketing communication approach: the Consumer Being Targeted, the channels through which the statement is communicated, and evaluation of the results of the communication.

<h3 /><h3> Integrated marketing </h3>

Integrated marketing is the process of unifying all elements of marketing communication — such as advertisement, PR, and social media — and utilizing their respective mix of media, channels, and tactics to produce a seamless and customer-centric experience.

Integrated marketing communications is the technique by which a company provides different promotional methods within a marketing campaign are clear, constant and working toward the same goal.

IMC strategy include:

  • Traditional and online earned media.
  • Advertising.
  • Online marketing including email marketing.
  • Content marketing and social media marketing.

To learn more about Integrated marketing visit the link

brainly.com/question/14691440

#SPJ4

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On March 29, customers who owe $13,981 on account to Sonic Sales Company submit payments of $7,687. Required: Journalize this ev
Elanso [62]

Answer:

Debit Cash accounts $7,687

Credit accounts receivables  $7,687

Being entries to record cash receipt from customer.

Explanation:

When customers purchase on account, the entries required are credit sales and debit accounts receivables.

When cash is paid, Debit cash account and credit accounts receivables with the amount paid. This has a net effect on account receivables and so the balance in the account is reduced.

8 0
3 years ago
Type the correct answer in the box. Spell all words correctly.
Nina [5.8K]

Answer:

Paul running a Market Analysis by performing the technique: Demogaphic segmentation.

Explanation:

The reasons for this answer are two. First of all, "market analysis" is a study to find out specific information about the perception of a certain product, business, or service in a population. However, these types of studies have a technique called "Demographic segmentation" which finds the profile of the population inside our study. Age, gender, economic class, buying power, type of job, need to cover, and many more.

If we wouldn't have had the economic data and the type of job about his clients, we would only have said market analysis. However, because we obtained an economic profile we know it is a demographic segmentationn.

7 0
3 years ago
According to Frans Johansson, all new ideas are: Select one: a. Typically representative of a combination of ideas that are inte
Fofino [41]

Typically representative of a combination of ideas that are integrated to create value is the correct option.

Frans Johansson believes that innovation may be accomplished by combining ideas from many fields and sectors. He emphasized the value of varied teams and how different viewpoints will aid in the creation of enhanced ideas.

The Medici effect refers to the belief that enhanced creativity and invention arise as a result of variety. Step-changes can occur when ideas and skilled individuals from many professions are brought together to cooperate. Frans Johansson's novel of the same name inspired the concept.

Therefore, the correct option is a.

To know more about ideas and invention  click  here:

brainly.com/question/6463555

#SPJ4

6 0
2 years ago
For spring break, Melanie will either stay home or go to Daytona Beach. At home, Melanie pays $10 per day for food and earns $90
zavuch27 [327]

Answer:

$100

Explanation:

Opportunity cost or implicit is the cost of the option forgone when one alternative is chosen over other alternatives

If Melanie goes to the beach, she would not be able to stay at home. Staying at home is the opportunity cost of going to the beach.

The total opportunity cost of going to the beach = $10 + $90 = $100

3 0
4 years ago
In​ Japan, it's called kuroi kiri​ (black mist), in​ Germany, it's schmiergeld​ (grease money), Mexicans refer to la mordida​ (t
romanna [79]

Answer:

The answer is bribery.

Explanation:

Bribery is a term used to describe the unethical practice by which a person or group of persons give/promise money or gifts to another person or a group of persons (the recipient) in order to make the recipient take actions that would favour the giver. 

Bribery mostly takes place in public institutions where the recipient is most likely a public official. It is important to note that Bribery does not only describe giving. It also implies taking. Thus both givers and recipients of bribes are guilty of bribery.

The unethical practice called bribery has universal spread as evident in the local name given to it by citizens of different countries. In Japan, it is known as kuroi kiri (black mist). Germans call it schmiergeld (grease money), Mexicans say la mordida (the bite), the French refer to it as pot-de-vin (jug of wine), while Italians call it bustarella (little envelope).

8 0
4 years ago
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