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torisob [31]
1 year ago
6

Mobile marketing has a unique ability to empower users by connecting with them individually and continuously. This socially netw

orked world will lead to connected users having more.
Business
1 answer:
Luba_88 [7]1 year ago
7 0

Mobile marketing has a unique ability to empower users by connecting with them individually and continuously. This socially networked world will lead to connected users having more direct interactions with sellers.

What is Mobile marketing?

  • Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media or mobile applications.
  • Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas.
  • In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
  • Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.
  • Proximity systems and location-based services can alert users based on geographic location or proximity to a service provider.
  • Mobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous.
  • The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising.
  • Mobile advertising targets audiences not so much by demographics but by behaviours.

To learn more about mobile marketing: brainly.com/question/4232483

#SPJ4

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Answer:

a. 19 units

b. $56,452

c. Facility B shall be chosen.

Explanation:

As for the provided information,

We have

Costs under facility A

Cost per generator = $1,300

Setting up cost = $22,500

Number of generators = 20

Costs under facility B

Cost per generator = $950

Fixed cost = $35,000

Number of generators = 42

Selling price of generator = $2,500

a. Break even point for Type A, in units

= \frac{Fixed\ cost}{Contrbution\ per\ generator}

Fixed cost = $22,500

Contribution per generator = $2,500 - $1,300(Variable cost) = $1,200

Break even point in units = \frac{22,500}{1,200} = 18.75

since units can not be in decimals, it will be 19 units.

b. For type B contribution margin in percentage shall be:

Selling price - variable cost = $2,500 - $950 = $1,550

Contribution margin = 1,550/2,500 = 62%

Break even in dollars = $35,000/62% = $56,451.61

c. If facility Q has fixed cost = $40,000

and unit cost = $800

contribution = $2,500 - $800 = $1,700

Thus, break even in units = $40,000/1,700 = 23.5 = 24 units

As the break even for facility b = $35,000/1,550 = 22.58 = 23 units

Thus, since facility B has least break even the facility B shall be chosen, as for facility A the break even is low but profit will not be there as maximum capacity is 20 units.

4 0
3 years ago
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