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torisob [31]
2 years ago
6

Mobile marketing has a unique ability to empower users by connecting with them individually and continuously. This socially netw

orked world will lead to connected users having more.
Business
1 answer:
Luba_88 [7]2 years ago
7 0

Mobile marketing has a unique ability to empower users by connecting with them individually and continuously. This socially networked world will lead to connected users having more direct interactions with sellers.

What is Mobile marketing?

  • Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media or mobile applications.
  • Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas.
  • In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
  • Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.
  • Proximity systems and location-based services can alert users based on geographic location or proximity to a service provider.
  • Mobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous.
  • The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising.
  • Mobile advertising targets audiences not so much by demographics but by behaviours.

To learn more about mobile marketing: brainly.com/question/4232483

#SPJ4

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Investments in debt securities that the company actively manages and trades for profit are referred to as short-term debt invest
boyakko [2]

Answer: c. trading securities.

Explanation:

Trading securities are short term debt securities that a company buys in order to make a profit in that short term period. They actively manage and trade these securities and then trade them for profit.

It is an excellent way to gain return for any excess cash that the business has and they only invest in such things when they believe that there is a good chance of profit being made.

7 0
3 years ago
Which organization compiles data on individuals and businesses to report on their credit?
Tanya [424]

Answer:

Option A

Explanation:

There are primarily three credit bureaus to which the Lenders go namely -

a) TransUnion

b) Equifax

c) Experian

These three agencies are interested in reviewing credit reports before lending any financial aid.

Hence, option A is correct

3 0
3 years ago
In which situation would an employer be required to pay overtime?
madreJ [45]

Situations in which an employer would be required to pay overtime are:

A salaried employee works on a Saturday

A salaried employee works on a federal holiday

Explanation:

Overtime payments are required b the law to pay to a firm when they make their employees work over the permissible limit of work or hat is allowed int he job contract as the work limit for the company.

The concept is introduced for salaried workers as the work for a salary for the month and not on the hourly basis.

They are to be paid whenever they are made to work over whatever is in their contract which includes Saturday for most workers who do not have an off then and also on federal holidays invariably.

3 0
3 years ago
In year 1, the Consumer Price Index was 120 and the average nominal income was $30,000. In year 2, the Consumer Price Index was
Cerrena [4.2K]

Answer:

Real income has increased by $720 in terms of dollar and 2% in percentage

Explanation:

<em>The real income is determined by adjusting the nominal income for inflation. The consumer price index (CPI) is used to measure the rate of inflation.</em>

R<em>eal income = Nominal income × CPI Base year/ CPI in current year</em>

Real Income =         32000 × 120/125

                                =$30,720

Change Real income

Change in real income ($) = 30,720 - 30,000

                                        = $ 720  

Change in real income (%)  =  (720/30,000) × 100

                                      = 2%

Real income has increased by $720 in terms of dollar and 2% in percentage

                     

3 0
3 years ago
A company is formulating its marketing expense budget for the last quarter of the year. Sales in units for the third quarter amo
iren2701 [21]

Answer:

a. $29,496

b. $21,996

Explanation:

a. The Computation of budgeted marketing expense for the fourth quarter is shown below:-

Sales units                                                            2,640

(2400 × 110%)

Variable marketing expenses per unit sold $0.15

Total Variable marketing expenses                 $396

Fixed Marketing expenses                                    $18,000

Salaries ($6,000 × 3)

Depreciation ($2,500 × 3)                                      $7,500

Insurance ($1,200 × 3)                                            $3,600

Total Fixed marketing expenses                            $29,100

Budgeted marketing expense

for the fourth quarter                                           $29,496

b. Estimated cash payment for marketing expenses for the fourth quarter = Budgeted marketing expense for the fourth quarter - Depreciation

= $29,496 - $$7500

= $21,996

7 0
3 years ago
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