Question

Mobile marketing has a unique ability to empower users by connecting with them individually and continuously. This socially networked world will lead to connected users having more.

Answer 1

Mobile marketing has a unique ability to empower users by connecting with them individually and continuously. This socially networked world will lead to connected users having more direct interactions with sellers.

What is Mobile marketing?

• Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media or mobile applications.
• Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas.
• In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
• Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.
• Proximity systems and location-based services can alert users based on geographic location or proximity to a service provider.
• Mobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous.
• The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising.
• Mobile advertising targets audiences not so much by demographics but by behaviours.

To learn more about mobile marketing: brainly.com/question/4232483

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