Question

Event sponsorship is not an effective public relations tool. The most common publicity-based tool is the press conference. Marketers cannot control whether the media c

Answer 1

Public relations (PR) is the process of maintaining a favorable image and building associated with events, sponsorships and other PR-related activities.

What is Public relations?

The practice of managing and disseminating information from an individual or organization to the public in order to influence their public perception is known as public relations. The distinction between public relations and publicity is that PR is controlled internally, whereas publicity is not controlled and is contributed by third parties.

Public relations professionals create and maintain a positive public image for a business or organization. They generate media, ranging from press releases to social media messages, that shape public opinion of the company or organization and raise brand awareness.

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