Answer:
Umbrella branding
Explanation:
A branding strategy in which a firm uses the same brand for all or most of its products is called UMBRELLA branding.
Umbrella branding occurs when all or most of a firm's product mix features the same brand name. It is also known as family branding.
Umbrella Branding depends on a single brand name for the sale of multiple related products. The parent brand acts as an umbrella accommodating numerous products under its name.
Nonbanks.......................................................
Answer:
A. tuition revenues of $4,000 and expenditures of $4,000.
Explanation:
If the student is not employed as a graduate assistant required to assist faculty members with research and other activities, we will have one:
a. The student will have to pay $4,000 tuition. This is a revenue to the university.
b. The private university will employ a research assistant and pay him $4,000. This an expenditure to the university.
Therefore, this transactions have to be required as highlighted in a. and b. above to track the actual revenue and expenditure implication of the waiver despite cash does not exchange hands.
Answer:
The correct answer is D: $13
Explanation:
Giving the following information:
Cost per Unit Cost per Period:
Direct materials $ 6.20
Direct labor $ 2.80
Variable manufacturing overhead $ 1.45
Fixed manufacturing overhead $ 12,000
Sales commissions $ 1.00
Variable administrative expense $ 0.55
Fixed selling and administrative expense $ 4,000
Price= 25
Contribution margin= Price - variable costs
Variable costs= direct materials + direct labor + variable manufacturing overhead + sales commissions + variable administrative expense
Variavle costs= 6.20 + 2.80 + 1.45 + 1 + 0.55= $12
Contribution margin per unit= 25 - 12= $13
Answer:
(D). Straddling
Explanation:
Straddling positioning involves placing a product or brand in two segments at the same time such that it is possible to reap benefits from both segments.
<em>By launching its luxury brand (Infinity), while remaining in other market segments, Nissan is practicing straddling positioning</em>.
