Question

Describe a real or made up example of word of mouth promotion. Why do you think people were motivated to spread this message to others?

Answer 1

Pinterest is a real example of word of mouth promotion.  

Word of mouth promotion is dependent on the power of your customers; hence, takes time to master. Often times, customers strike back at companies who try to exploit them. Keeping these things in mind, Pinterest did exceptionally well. The Founder of Pinterest, Ben Silbermann motivated it’s passionate but small, audience to plan a growth campaign.  

Audience was interested in promoting the brand because customers were actually getting a platform to share their own content. Its “pin-it-forward” campaign motivates the users to create pinboards and invite their friends to participate. Striking visuals attract “pinners” to join exciting projects they could try.

Answer 2

If people like the message they want everyone to know. an example is referring someone to paint a friends house when they complain about not finding anyone.