Question

Akihabara Imports offers the widest selection of Japanese animation products available on the Internet.

Answer 1

Answer:

The message is designed to persuade the audience/prospective consumers.

Specifically, the primary purpose fo this message is to sell animation products.

The secondary purpose is to position Akihabara Imports as an appealing brand or the best place to purchase Animation Products.

The questions to ask when profiling an audience are:

E) Who is my primary Audience?

It is important to know who one is advertising to. That is, those who can actually purchase ones product(s) must be identified. It is illogical, for instance, to advertise Mannequins to Farmers. They have no use for it.

B) Why am I writing this message?

As already stated above, the purpose of advert must be clear. When you know want to achieve, the next question to ask is 'how can I achieve this?', 'who can help us achieve this'?

C) What is my relationship with the audience

If a business is a first timer in the market, it means there is no relationship at all with the target audience. An existing business with a history of transactions with the target audience would most likely approach it's adverts differently.

Please Note:

• You don't need to like you audience to sell or advertise to them. However, it is critical to have a value adding mentality to succeed in the market place.

Cheers!