<span>Country is characterized by tightly knit social groups and it places importance on belonging to organizations, families, and other groups, it has collectivism.
</span>In cultures in which collectivism predominates, group decisions are valued and accepted.
<span>In individualism on the other hand, the primary concern is for themselves and their families.</span>
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This answer would be reliability.
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Answer:
The correct answer is C. Is top management committed to the study?
Explanation:
Market research is the process that includes the actions of identification, collection, analysis and dissemination of information with the purpose of improving marketing decision making. Its implementation occurs basically for two reasons:
1. to solve problems, for example, determine the potential of a market.
2. to identify problems, for example, to know why a product does not have the expected consumption. In essence, it seeks to meet the customer thus complying with the first premise of marketing.
That is why managers and researchers continually focus on the search for those practices that will allow them to improve the organization and direction of their processes and therefore increase their likelihood of success.
