Given: A market researcher obtains a list of all streets in a town. She randomly samples 10 street names from the list, and then administers survey questions to every family living on those 10 streets.
Since she randomly samples street names , therefore the type of sampling is simple random sampling.
A simple random sample is a sample that is a subset of the population the researcher surveyed selected in a way such that all the individuals in the population has an equal chance to be selected.