Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
To know more about integrated marketing communications (IMC), here
brainly.com/question/20595921
#SPJ4
Answer:
False.
Explanation:
Self-concept describes the kind of person or personality an individual thinks he or she has.
People that have a realistic self-concept about themselves basically see themselves as they are, not what they or the society at large wants them to be.
The statement that a person with a poor self-concept is more likely to be hired for a position, because they are easier to “mould” is false and an absolutely incorrect notion.
First of all, no organization is interested in hiring an individual with a poor self-concept because they can't add any value to the organization in the long-run.
Apply for it and be a lucky man to live
Answer:
B
Explanation:
Depreciation is the uniform decrease in the value of an asset over a period until the salvage value is reached.
It is given by :
Annual depreciation expense = (cost of asset - salvage)÷ useful life of the asset
Therefore the accumulated depreciation would not equal the original cost of the asset at the end of its estimated useful life because the salvage value will be deducted from cost of asset under declining-Balance.
Answer:
The answer is: Modify
Explanation:
In Rashmi´s catering business, modify refers to changing the process in order to solve problems.
Rashmi must change her recipes so that the food she sells isn´t too spicy for his potential customers. Indian food is famous for being extra spicy, but American food isn´t so she must modify it to satisfy American taste.
