Question

The process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources is known as _____.
a. interpretative research
b. informal investigation
c. situation analysis
d. exploratory research

Answer 1

Answer:

d. exploratory research

Explanation:

Based on the scenario being described within the question it can be said that this process is known as conducting exploratory research. This type of research focuses on investigating a problem that has not yet been clearly defined, in order to understand the problem to a deeper extent. Which is why it is mainly done by discussing the problem with informed sources.