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exis [7]
3 years ago
9

Angela considered all sporting goods stores to be roughly equivalent in most ways; however, she considered REI stores to have an

exceptional level of customer service. Customer service, therefore, would be considered a ________ for her in evaluating sporting goods stores.
Social Studies
1 answer:
eimsori [14]3 years ago
6 0

Answer:

Determinant attribute

Explanation:

Determinant attributes are the aspects of products that actually determine the buyer's final choice of service.

A determinant attribute does not have to be the most important or aspect of the product included but <u>it is the attribute that the consumer uses to ultimately take a decision on getting the product.</u> Therefore, determinant attributes <u>are not the same for all consumers or products.</u>

<u />

In this case, Angela considered all sporting goods stores to be roughly equivalent mostly, but <u>she noticed that REI stores had an exceptional level of customer service. This attribute was very important to her and therefore it was determinant </u>on his decision of evaluating sporting goods stores.

Thus, Customer service would be a determinant attribute for Angela.

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