In-Market Audiences- is the type of market that is able to reach out to potential customer who are already searching to purchase some products and they are trying to weigh their options which are out there using the internet.
It makes it easy to see who is actual searching particularly the product that you are selling.
These are people who are using the online services such as Google network to search for these products
Google is to actual connect the user to the people the most who click to your kind of product.
