Answer:
Jimmy Choo
a. 4. None of the above
b. 3. 1,172
c. 4. None of the above
Explanation:
1) Data and Calculations:
Leather and metals: $25/pair
Shoe boxes: $1/pair
Shoemaker wages: $10/pair
Variable costs = $36/pair
Selling price to boutique: $100.00
Contribution = $64/pair
2) Fixed Costs and Profit:
Advertising & promotion: $200,000
Executive Salaries $300,000
Total fixed costs = $500,000
Net profit = $140,000
3) Per unit gross marketing contribution:
Marketing cost per unit = $2 ($200,000/100,000 units)
Gross marketing contribution = $64/$2 = 3200%
4) Increase fixed costs by $75,000 to $575,000
Sales unit to sell = Fixed costs + profit/contribution margin per unit
= $575,000 + 140,000 /$64
= 1,172
5) Change in sales:
Change = 1,172 - 1,000 = 172
Percentage change = 172/1,000 x 100 = 17.2%