Vintage cigarette advertising companies used to reach customers by- b. affecting people emotionally through holiday connections and e. making tobacco seem wholesome and good.
The 20th century vintage cigarette advertisements presented the injurious act of cigarette smoking very glamorous and sometimes they insisted on using them for healthy habits. It was ridiculous for them to promote the then cigarette brands by manipulating their potential customers, mainly the women.
Brands like- “Lucky- strike” and “Craven ‘A’” targeted their customers by affecting them emotionally by establishing holiday connections to tobacco smoking; they described their potential women customers as “charming”. They also claimed that it actually reliefs a sore throat.
They made their ads more appealing until American President Richard Nixon banned the broadcasting of cigarette ads by signing the Public Health Cigarette Smoking Act on 1970, 1st April.
