Answer:
Explanation:
1a
Break-even point in dollar sales 406957 =(109200+78000)/46%
1b
Break even point
Chicago office 72429 =50700/70%
Minneapolis office 146250 =58500/40%
1c
Greater than
2
Increase in sales 48750
X CM ratio 40%
Net operating income increase 19500
3
Total company Chicago Minneapolis
Amount % Amount % Amount %
Sales 520000 100.0% 130000 100.0% 390000 100.0%
Variable expenses 273000 52.5% 39000 30.0% 234000 60.0%
Contribution margin 247000 47.5% 91000 70.0% 156000 40.0%
Traceable fixed expenses 109200 21.0% 50700 39.0% 58500 15.0%
Office segment margin 137800 26.5% 40300 31.0% 97500 25.0%
Common fixed expenses not traceable 78000 15.0%
Net operating income 59800
Answer:
firms compete on multiple dimensions like price, quantity, and product attributes.
Explanation:
Price, product and place are common factors used by firms to establish a competitive advantage over other strategic groups within the same industry. These factors enable a firm to establish a long term projection plan for their products and services in a competitive environment.
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<u>Explanation:</u>
Target market should have appropriate age, gender, lifestyle, likes, preferences, income level, education level, maturity level, marital status, occupation and ethnicity. It can also be shortly termed as appropriate demographics.
Target market is the audience to whom the product is to be sold. In order to pitch the right product to right customer target market has to be identified. Customer profiling is necessary to identify the customers interested in the products or services marketed by an organisation.
Customer base gives the details of what is needed by the customers. Organisation is benefited by only concentrating on the customers who are interested in their products or service.
