Question

An investigator examines whether packaging information affects the way people rate breakfast cereal. The same cereal is put in three boxes: (a) a brown box that says, "To start your day off with a smile"; (b) a yellow box that says, "For extra energy all day"; and (c) a white box that says, "Fortified with B complex and iron." What is the confound in this study?

Answer 1

Answer:

The answer is the colour of the box and the information.

Explanation:

In this experiment, it's difficult to conclude if the results will be based on the information or the colour of the box. For the experiment to be valid (meaning it's measuring the elements that are relevant to the research) the boxes should all be the same colour.