The correct answer is 140 because the mean, average, number from July per day represents how many people would have visited each day if they were all even.
If there were 20 more people each day in August, the mean would be 140. This would represent how many people visited each day.
This is because to find the scale factor, you have to take the square root of the area scale. This will give you 30-1 ratio. Then multiply the 4 by that number.