Answer:
Influencer
Explanation:
An influencer is a person that has the ability to affect the purchasing decision of customers through their authority, position, relationship, or relationship.
They have good social relations and this is an asset in directing customer buying decision.
In the given scenario Melanie has a strong personal interest in technology, and is known throughout the firm as the one with the most knowledge about new kinds of communications technologies.
This knowledge will be beneficial in the buying centre, where she can be an influencer.
The generational age group which is now forming brand relationship and represent tomorrow's market is GENERATION Z.
There are several generational age groups in the market, but the largest four are: the baby boomers, generation X, the millenia and generation Z.
The generation Z are people born after year 2000 who are mainly children and teenagers; these young consumers represent tomorrow's market.<span />
The communication process begins with a(n) <u>sender</u>, the person who <u>receives </u>a message.
<h3>What are the parts of communication?</h3>
- Sender. who is conveying the message
- Receiver. the recipient of the message
- Message: The details the sender is communicating to the recipient
- Communicating channel: The technique utilized to send a message
- Decoding: Interpreting the message, done by the receiver
- Feedback: When appropriate, feedback is a reply provided back to the sender.
A thorough knowledge of each of these topics is crucial for the sender. For instance, the channel and informational style may differ depending on the receiver's identification. Smart messaging also requires an understanding of how messages are decoded.
To learn more about communication from given link
brainly.com/question/26152499
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<span>I, II, and IV I think</span>
Answer:
ROIC for firm HL = 11.25%
ROIC for firm LL = 11.25%
Explanation:
Given:
EBIT = $3,450,000
Tax rate = 25%
Invested capital = $23,000,000
Note that the information above is the same for both firms HL and LL. This implies that their ROIC will be the same as calculated below:
ROIC = (EBIT * (100% - Tax rate)) / Invested capital ……………………. (1)
Substituting the values into equation (1), we have:
ROIC = ($3,450,000 * (100% - 25%)) / $23,000,000 = 0.1125, or 11.25%
Therefore, we have:
ROIC for firm HL = 11.25%
ROIC for firm LL = 11.25%
