Question

Freddy is purchasing a new car, and he has decided that gas mileage, price, reliability, and styling are important to him. These attributes represent Freddy's _____.
a) Evoked set
b) Evoked criteria
c) Consideration criteria
d) Evaluative criteria
e) Evaluative set

Answer 1

Answer:

Answer is option d, i.e. evaluative criteria.

Explanation:

In marketing when the customer takes a decision about buying a new product, he/she has some predetermined standards or benchmarks that he/she has established to make the correct decision in his/her buying process. Here, Freddy is purchasing a new car, and he has set standards like gas mileage, price, reliability, and styling. These standards or attributes are known as Evaluative criteria.