yes a target market often includes more than one market segment.
A target market is a array of customers inside a business's serviceable accessible market at which a business targets its marketing attempts and resources. A target market is a subdivision of the complete market for a product or service.
The target market mostly comprises of consumers who shows similar traits(such as age,location,income or lifestyle) and are considered most probable to buy a buisness’s market offerings or are probable to be the most gainable section for the buisness to service.
THUS MARKET INCLUDES MORE THAN ONE SEGMENT
Answer:
True
Explanation:
Affinity audiences are part of an audience that is targeted for an advertiser’s display campaigns. Advertisers raise their product awareness by targeting groups based on their passions, lifestyles and specific interests. Let us suppose that you have a new line of makeup that you wish to advertise. The best approach is to target women who constantly do a research of makeup and passionate about this environment.
The correct answer would be option A, Change Agent.
After making the change in design, the pumps became lightweight and were better able to meet customers' requirements. As the Change Agent, Martin identified an opportunity, saw the project from its conception to the development of a light model pump.
Explanation:
A person who brings about change in the organization, or who influences or forces to make a change in the product or organization like organizational effectiveness, improvement or development, then this person is called as a Change Agent.
A Change agent is a person who can be from within the organization or can be from outside of the organization.
So Martin, who is an employee of the firm, and trying to sell the firm's product to the customers, identified an opportunity and told the firm to change the model of pump to get more sales. So he acted as a change agent in this example.
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Answer:
$18,290
Explanation:
The computation of the cost of goods sold is given below;
The profit after tax is
= Retained earnings + dividend
= $411 + $285
= $696
The profit before tax = $696 ÷ (1 - Tax rate)
= $696 ÷ (1 - 0.35)
= $1,071
Now
Sales = $24,646
Let us assume the Cost of goods sold be X
admin expenses = $4,370
Depreciation = $812
Interest = $103
Profit before tax = $1.071
Cost of goods sold (X) = $24,646 - $4,370 - $812 - $103 - $1,071
= $18,290
Answer:
Past success
Explanation:
During previous sales, Janis had success using only radio advertisements to draw customers into the store for a sale. When her colleague suggests tv commercials as another approach to marketing, she was resistant to change because of her past success with radio advertisements.