Answer:
I'm going to need more context, what is the question?
Instant zone: things that don't matter; latest clothes & gadgets, overspending, chips & candy and social media. Lasting zone: things that matter; Helping others, saving money, working out, eating vegetables, drinking water, studying, volunteering, balanced social time, start a business and regular sleep.
Jim is the DIRECT OBJECT.
Us is the INDIRECT OBJECT.
I would say it an euphemism