Question

At Ritufa Food Corp., flexibility is the key competitive priority. Food products are manufactured according to customers' requirements, at any volume and globally delivered at any time. Given this information, Ritufa Food Corp.'s operations strategy is based on _____.

Answer 1

Answer:

Given this information, Ritufa Food Corp.'s operations strategy is based on mass customization

Explanation:

Mass customization is a technique used in marketing and manufacturing that mixes the custom-made products' flexibility and made-to-order benefits with the mass production which is typically associated with cheaper, mass production. marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

Here the Ritufa Food Corp tailors its product according to the customers' requests regardless of the quantity.