Given this information, Ritufa Food Corp.'s operations strategy is based on mass customization
Explanation:
Mass customization is a technique used in marketing and manufacturing that mixes the custom-made products' flexibility and made-to-order benefits with the mass production which is typically associated with cheaper, mass production. marketing and manufacturing technique which combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
Here the Ritufa Food Corp tailors its product according to the customers' requests regardless of the quantity.
Steve is having troubled interpreting the intent of this message because it lacks richness. The fact that in the e-mail, Lindsay writes, "You better be there!" is not enough and not clear message, so Steve is unsure if Lindsay is mad at him or if she's just trying to be funny.
