Question

University Research Study A regional state university is experiencing declining enrollments. The administration is concerned with this situation and has asked a marketing research class to conduct a research study and make recommendations. One thing the administration is interested in learning is the feasibility of offering all of their degrees online as well as through the traditional on-campus degree program. They do not know what the market potential would be for online degrees and potential students’ attitudes and intentions toward getting an online degree from this university. Refer to University Research Study. Because the students must finish the research project within a semester and do not have much money to conduct the research, which of the following would be the best quickest and least expensive method of collecting survey data?
(a)- Internet surveys
(b)- Quantitative surveys
(c)- Qualitative case studies
(d)- None of these

Answer 1

Answer:

a) Internet surveys

Explanation:

Survey data collection is used in empirical research in social sciences, marketing, and official statistics. There are various methods by which survey data can be collected but the cheapest is internet surveys.

Internet surveys can be delivered to anyone anywhere in the world in a matter of seconds. The survey can be filled by a person at a time of their convenience. There are free survey creation tools widely available online. The entire process does not involve the use of paper.

Hence, Internet surveys are the cheapest and quickest method of collecting survey data.

Answer 2

Answer:

(a)- Internet Surveys.

Explanation:

Internet surveys are the most commonly used study patterns these days. It involves the collection of data by conducting an online survey that carries a high level of mobility as it reaches people more conveniently even in remote areas. Thus, as per the situation in the given question, the method that would best collect the data quickly and economically is an 'internet survey' as it would target the desired audience most widely and help continue an effective study. However, there are some chances of adulteration of data yet it would prove effective. Thus, the correct answer is option A.