you substitute the 7 in for c and d. Following PEMDAS, you would then do (1/4) multiplied by 7 and 3 times 7. add those 2 together and you get 22.75 :)
The answer is -3, because the negative sign is outside of the absolute value. If the problem looked like this |-3|, then the answer would be 3. To clarify, your answer is -3.