Look-alike Tasteeos sell for less price than the market-leading Cheerios brand. Cereal manufacturer has employed a cloner marketing strategy.
Cloner marketing strategy refers to creating a product by copying features of an already existing brand product. A manufacturer might copy the same features of distribution, production, labeling, ingredients, advertisement, and looks but the quality will differ from the leading brand.
Cloner is a parasitic marketing strategy that thrives on the investment of the major brand that another firm is copying to sell its products. To escape the copyright issue, these cloner firms make sure the name of the product is slightly different from that of the major brand.
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John's reaction is an example of the bystander effect.
It means that he will just continue staring at the accident because he is curious as to what happened and he wants to see how the event is resolved, however, he is not really willing to do anything to help the people involved - he will just assume someone else will do that.
<span>Answer:
Pioneer has developed a new consumer electronics item-a heterogeneous shopping product with unique patented features. it probably should use a marketing mix of-Selective distribution, skimming pricing, pioneering.</span>
Answer. C Binding price floor that creates a surplus
Explanation: A government imposed price of $12 in this market is an example of a binding price floor that creates a surplus as the government has fixed the price of the goods as $12 due to which the floor price is fixed and the surplus is created as the price is too high that the demand of the goods decreases. This intervention by the government is to create surplus by binding the floor price.
Answer:
B) credit to Accounts Receivable for $1500.
Explanation:
The journal entry to record the given transaction is as follows
Cash $1,470
Sales discounts $30 ($1,500 × 2%)
To Account receivable $1,500
(Being the receipts of payment is recorded)
While recording this transaction we debited the cash as it increased the assets plus the sales discount is also debited and at the same time we credited the account receivable as it decreased the asset
