False. Companies actually pay 5 million for a 30 second ad on the Super Bowl.
<span>This statement does imply that there is a correlation between increasing power from nuclear power plants and drowning deaths in swimming pools. However, the logic is faulty. The reason a correlation exists is through random coincidence. It is completely feasible that the number of drowning deaths increased due to the number of pool ownership increasing. So the study may show a correlation, but is false due to inconsistent logic and missing data.</span>
This is the knowledge/expectations stage of the hierarchy of effects, because Linda is now aware of the product and is starting to learn about it.
The hierarchy of effects is:
1. Awareness - know the product exists
2. Knowledge- learn about the features of the product
3. Liking - make sure the customer likes the product and if not, figure out why
4. Preference- customers want your product over other brands
5. Conviction- the decision to make the purchase
6. Purchase - actually going out and buying the product
Do you have answer choices