I believe the answer is: it is an asset that adds value to a service
Brand equity refers to the positive perception that the consumers have towards our brand. This considered as an asset because brand equity is strongly correlated with consumers loyalty. It creates the perception that our brand would always had a certain level of Superiority compared to other brands regardless whether their assumptions is correct or not.
Answer:
A. At high prices, people want a small quantity. At low
Explanation:
Based on the scenario above, this process is being termed as
dumping. Dumping is a term used in the international trade’s context where in
the export of a company or a country in regards with their product is being
priced lower when they are in the foreign importing market than of the domestic
market.
Answer:
Points of parity are elements that a brand needs in order to be considered in the eyes of the consumer. This is where a brand may have similarities to others—leading consumers to believe that brand is “good enough” to be included in the conversation.
Answer: C. The amount of money a company makes from sales.
Explanation:
This is revenue by definition.