Hello!
The term "differentiation" refers to what sellers do to make their products different, or stand out, from competing products.
A few forms of differentiation are through:
- Pricing (more expensive or less expensive than competitors)
- Form (size, shape, structure, etc.)
- Performance (performing better or more efficiently than competitors)
- Reliability (lasting longer than competing products)
For example, Tesla differentiates itself through offering appealing (stylish) electric cars that are energy-saving and more efficient than other electric vehicles. Pricing is also reasonable for what the company offers, but expensive relative to most common gas-powered cars.
I hope this helps you! Have a lovely day!
- Mal
