Question

Payment alternatives are part of the ____ phase of the research-based buying process. evaluating alternatives postpurchase activities preshopping activities selection and purchase more than one of these is correct.

Answer 1

Payment alternatives are part of the selection and purchase phase of the research-based buying process. The buying process is the process that a consumer will go through when making a decision to purchase or not to purchase a product. One of the phases is the selection and purchase phase in which a customer will compare different options to one another an ultimately make the best purchase decision for them as it fits their needs.

Answer 2

Payment alternatives are part of the Selection & Purchase phase of the research-based buying process. This is the third phase of the process and includes:
Negotiation activities to obtain lower price or added quality, payment alternatives including use of cash & various credit plans and assessment of acquisition & installation that might be encountered