Question

A publishing company sponsors a discussion session with seven college instructors who use a specific management textbook. The instructors meet with a moderator who asks their opinions about the textbook, its instructor's manual, and its video and written cases. This is an example of a(n):

Answer 1

Answer:

Focus group

Explanation:

Focus group is a market research method that brings a few number of people together in order to get feedback from them regrading a business concept, product or service, etc. It is a research method used to gather opinion of the audience.

Focus group helps to easily measure or determine the reaction of customers, although it might not be in-depth enough.

Types of focus group includes single focus group, remote focus group, two way focus group, etc.

Answer 2

Answer:

Focus group

Explanation:

A focus group can be defined as a market research method that brings individuals together to provide response about a product, service, it's approach and its marketing campaign.

A focus group consists of a small amount of individuals, usually about six to twelve, which is gotten from within a company's target market.

An organisation may utilize a focus group to get customers feedback regarding a new product or service before they then decide to take up the concept into development.