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Anarel [89]
3 years ago
11

Venus Inc., a producer of high-end computer software, provides merchandising aids to its distributors in the form of interactive

videos on the application of the software. It offers distribution allowances to resellers for putting up special counter displays of its exclusive range of products. It aims to accelerate the sales of its newly launched product through these measures. In this scenario, Venus Inc. is employing a ________. target marketing strategy push marketing strategy profile marketing strategy pull marketing strategy
Business
1 answer:
kenny6666 [7]3 years ago
7 0

Answer:

Venus, Inc. is employing a push strategy.

Explanation:

This is a promotional strategy used by marketers to "push" their products into the customer and is often used when launching a new product. The idea is to make the product known to the public that <em>does not know</em> of it and is <em>not actively looking for it</em>. Companies often provide incentives to its distributors to give them <u>higher visibility</u> and set up <u>pont-of-sale displays.</u>

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A cup of Starbucks coffee is just as good as a cup of Dunkin Donuts coffee for me (assuming equal sized cups.) The price of coff
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Answer:

TRUE

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