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Anarel [89]
3 years ago
11

Venus Inc., a producer of high-end computer software, provides merchandising aids to its distributors in the form of interactive

videos on the application of the software. It offers distribution allowances to resellers for putting up special counter displays of its exclusive range of products. It aims to accelerate the sales of its newly launched product through these measures. In this scenario, Venus Inc. is employing a ________. target marketing strategy push marketing strategy profile marketing strategy pull marketing strategy
Business
1 answer:
kenny6666 [7]3 years ago
7 0

Answer:

Venus, Inc. is employing a push strategy.

Explanation:

This is a promotional strategy used by marketers to "push" their products into the customer and is often used when launching a new product. The idea is to make the product known to the public that <em>does not know</em> of it and is <em>not actively looking for it</em>. Companies often provide incentives to its distributors to give them <u>higher visibility</u> and set up <u>pont-of-sale displays.</u>

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Mikhail's claim has been denied once. Now, he is writing a second persuasive claim message to his digital media services company
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Answer:

a) Appeal to the receiver's sense of responsibility and pride in the company's good name

Explanation:

Persuasive messages refer to communicating an idea so as to persuade the recipient towards an action.

Such messages are usually drafted by sales and marketing personnel.

While drafting a persuasive message, AIDA (Attention, interest, desire and action) principle is usually followed by the marketers.

In the given case, Mikhail's claim has already been denied once and he is drafting the second persuasive message. As he expects resistance from the media company, he should draw the attention of the recipient towards their own responsibilities and duties and pride relating to the good reputation of the company.

He may choose to express, what the receiver's responsibility and duties are and how non performance of those puts the company's reputation (pride) at stake.

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2 years ago
Cayo Casta Cabins Corporation recently purchased Ship Island Resort and Casino and the land on which it is located with the plan
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Answer:

4) recorded as a reduction of the cost of the land.

Explanation:

When you are calculating the cost of any land purchased, you must start with the purchase price and add all the expenditures necessary for getting the land  ready, e.g. legal fees, taxes, real estate commissions, land grading, clearing the trees, etc., and subtract any revenue obtained, e.g. from the sale of salvaged materials or timber.

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4 0
3 years ago
You pay $5,500 per year for insurance on your building. Fire damage caused $15,000 in repairs. The insurance company paid for th
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Based on the amount you pay now and the increase in insurance premiums, your annual insurance costs next year would be $6,325.

<h3>What is the next insurance cost next year?</h3>

The annual cost of insurance refers to the amount that is paid in premiums in a year.

That cost is currently $5,500 but will increase by 15%.

= Current insurance cost x ( 1 + rate of increase)

Solving gives:

= 5,500 x ( 1 + 15%)

= $6,325

Find out more on insurance cost at brainly.com/question/4953989.

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2 years ago
Kirsten believes her company's overhead costs are driven (affected) by the number of direct labor hours because the production p
Vlad1618 [11]

Answer:

Predetermined manufacturing overhead rate= $10 per direct labor hour

Explanation:

Giving the following information:

Product A:

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Product B:

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<u>To calculate the predetermined manufacturing overhead rate we need to use the following formula:</u>

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3 years ago
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