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Anarel [89]
3 years ago
11

Venus Inc., a producer of high-end computer software, provides merchandising aids to its distributors in the form of interactive

videos on the application of the software. It offers distribution allowances to resellers for putting up special counter displays of its exclusive range of products. It aims to accelerate the sales of its newly launched product through these measures. In this scenario, Venus Inc. is employing a ________. target marketing strategy push marketing strategy profile marketing strategy pull marketing strategy
Business
1 answer:
kenny6666 [7]3 years ago
7 0

Answer:

Venus, Inc. is employing a push strategy.

Explanation:

This is a promotional strategy used by marketers to "push" their products into the customer and is often used when launching a new product. The idea is to make the product known to the public that <em>does not know</em> of it and is <em>not actively looking for it</em>. Companies often provide incentives to its distributors to give them <u>higher visibility</u> and set up <u>pont-of-sale displays.</u>

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Nicolas is the channel manager for a scientific equipment manufacturer, Biocompare. He communicates the various shipment sizes a
olya-2409 [2.1K]

Answer: c. information flow

Explanation:

Information flow in the Distribution channel refers to the major movers of information in the channel and the movement of information amongst them. This includes manufacturers, customers, intermediaries and suppliers.

Information transmitted here includes the communication of dates, orders, timing, expectations, and coordination of schedules and other types of information in a company.

In this scenario, Nicholas as manager communicates information to the transport company on the various shipment sizes and dates with the transportation company that moves the equipment to and from the Biocompare’s warehouse. This is information flow.

6 0
3 years ago
Which strategy is an example of how companies may upgrade themselves to meet changing customer preferences?
never [62]

The best example of how companies are upgrading themselves to meet changing customer preferences is personified in option (C) making online shopping services available.

Since customers nowadays prefer to shop online more often than not, many companies are now providing online marketplaces in combination with their traditional brick and mortar stores. Some companies do not even have a pop up store – they purely do their transactions online.

8 0
3 years ago
Stock in CDB Industries has a beta of 1.14. The market risk premium is 7.4 percent, and T-bills are currently yielding 4.4 perce
LuckyWell [14K]

Answer:

7.82%

Explanation:

In CAPM (capital asset pricing model), cost of equity = Risk free rate of return + Beta × (market rate of return – risk free rate of return)

T-bill is treasury bill backed up by governement, then cosidered is risk free rate.

Using the CAPM, the company's cost of equity = T-bills yielding 4.4% + beta 1.14 x (market risk premium 7.4% -  T-bills yielding 4.4%)

= 4.4% +1.14*(7.4%-4.4%) = 7.82%

8 0
3 years ago
City Gas is a natural monopoly that supplies natural gas to a particular city. Its cost and demand information are given below.
gavmur [86]

Answer:

Fall, rise

Explanation:

City Gas is a natural monopoly that supplies natural gas to a particular city. It's cost and demand information are given below. Quantity (Millions of therms) Price ($ per therm) Total Cost (million $) 1 48 35 2 44 64 3 38 90 4 30 113 5 20 133 6 8 150 If the government decides to regulate this natural monopoly by forcing them to produce at the point where the demand curve intersects average cost, then compared to the unregulated natural monopoly, the price will _____fall_______ and the quantity will _____rise______.

4 0
4 years ago
mz technologies’ dividend growth is expected to decline gradually. for the next four years, the growth is expected to be 20%. in
Cloud [144]

Answer:

$9.00

Explanation:

Note: See the attached file for the calculation of PV of year 1 to 7 dividends.

Price at year 7 = year 8 dividend / (Rate of return - Perpetual growth rate) =  (0.5747245056 * 1.05) / (10% - 5%) = $12.0692146176

PV of price at year 7 = $12.0692146176 / (1.10)^7 = $6.19341546169015

Current price = Sum of PV of years 1 to 7 dividends + PV of price at year 7 = $2.81096656749202 + $6.19341546169015 = $9.00

Download xlsx
4 0
3 years ago
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