Venus Inc., a producer of high-end computer software, provides merchandising aids to its distributors in the form of interactive
videos on the application of the software. It offers distribution allowances to resellers for putting up special counter displays of its exclusive range of products. It aims to accelerate the sales of its newly launched product through these measures. In this scenario, Venus Inc. is employing a ________. target marketing strategy push marketing strategy profile marketing strategy pull marketing strategy
This is a promotional strategy used by marketers to "push" their products into the customer and is often used when launching a new product. The idea is to make the product known to the public that <em>does not know</em> of it and is <em>not actively looking for it</em>. Companies often provide incentives to its distributors to give them <u>higher visibility</u> and set up <u>pont-of-sale displays.</u>
The appropriate response is Content Validity. It is a critical research approach term that alludes to how well a test measures the conduct for which it is expected. For instance, suppose your instructor gives you a brain research test on the mental standards of rest.
