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Anarel [89]
3 years ago
11

Venus Inc., a producer of high-end computer software, provides merchandising aids to its distributors in the form of interactive

videos on the application of the software. It offers distribution allowances to resellers for putting up special counter displays of its exclusive range of products. It aims to accelerate the sales of its newly launched product through these measures. In this scenario, Venus Inc. is employing a ________. target marketing strategy push marketing strategy profile marketing strategy pull marketing strategy
Business
1 answer:
kenny6666 [7]3 years ago
7 0

Answer:

Venus, Inc. is employing a push strategy.

Explanation:

This is a promotional strategy used by marketers to "push" their products into the customer and is often used when launching a new product. The idea is to make the product known to the public that <em>does not know</em> of it and is <em>not actively looking for it</em>. Companies often provide incentives to its distributors to give them <u>higher visibility</u> and set up <u>pont-of-sale displays.</u>

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A ceo believes that the company should try to keep the stock price high by manipulating the financial statements to protect its
spin [16.1K]

Answer: Rationalization

Explanation:

Here in this scenario, the element of fraud triangle that bis being discussed is the <em>rationalization</em>. Fraud triangle defines 3 factors which are mostly responsible and thus further tend to contribute to the increase in risk of a fraud. These are: Opportunity, Incentive, and Rationalization.  Rationalization is referred to as the individual’s reason and excuse for committing a fraud.

8 0
3 years ago
The required resources for implementing a cost leadership strategy include which of the following? Multiple Choice Substantial c
Alchen [17]

Answer:

Available options are:

A) Substantial capital investment and access to capital

B) Strong marketing capability

C) Reputation for high ethical standards.

D) Effective product engineering and innovative design

Answer: A) Substantial capital investment and access to capital

Explanation:

In business strategy, COST LEADERSHIP is establishing a competitive advantage by having the lowest cost of operation in the industry. Cost leadership is often driven by company efficiency, size, scale, scope and cumulative experience (learning curve). ... If so, that company would have a higher than average profitability.

A cost leadership strategy is a company’s plan to become a cost leader in its category or market.

Substantial capital investment and access to capital is a very reliable resources for implementing a cost leadership strategy.

3 0
3 years ago
At the beginning of 2018, VHF Industries acquired a equipment with a fair value of $9,112,050 by issuing a four-year, noninteres
meriva

Answer:

1) we can use the present value of an ordinary annuity formula to calculate the effective interest rate:

present value = annual payment x PV annuity factor (%, 4 periods)

9,112,050 = 3,000,000 x PV annuity factor (%, 4 periods)

PV annuity factor (%, 4 periods) = 9,112,050 / 3,000,000 = 3.03735

using a present value table, the % for 4 periods = 12%

2 to 4) January 2, 2018, equipment purchased by issuing non-interest-bearing note

Dr Equipment 9,112,050

Dr Discount on notes payable 2,887,950

    Cr Notes payable 12,000,000

December 31, 2018, first installment paid on notes payable

Dr Notes payable 3,000,000

Dr Interest expense 1,093,446

    Cr Cash 3,000,000

    Cr Discount on notes payable 1,093,446

   

interest expense = 9,112,050 x 12% = 1,093,446

December 31, 2019, second installment paid on notes payable

Dr Notes payable 3,000,000

Dr Interest expense 864,660

    Cr Cash 3,000,000

    Cr Discount on notes payable 864,660

interest expense = 7,205,496 x 12% = 864,659.52 ≈ 864,660

December 31, 2020, third installment paid on notes payable

Dr Notes payable 3,000,000

Dr Interest expense 608,419

    Cr Cash 3,000,000

    Cr Discount on notes payable 608,419

interest expense = 5,070,156 x 12% = 608,418.72  ≈ 608,419

December 31, 2021, fourth installment paid on notes payable

Dr Notes payable 3,000,000

Dr Interest expense 321,425

    Cr Cash 3,000,000

    Cr Discount on notes payable 321,425

5) present value of equipment = 3,000,000 x 3.1024 (PV annuity factor, 115, 4 periods) = 9,307,200

Dr Equipment 9,307,200

Dr Discount on notes payable 2,692,800

    Cr Notes payable 12,000,000

3 0
4 years ago
14 Select the correct answer. Which marketing strategy is the most effective in the modern era? O A relationship marketing B. ma
Vlad [161]

Answer:

the modern era? A. relationship marketing B. marketing mix C. relationship … ... mix. D. considering the short-term interests of society. E. customer service. 2.

7 0
3 years ago
The accounting department of your company has just delivered a draft of the current year's financial statements to you. The summ
marishachu [46]

Answer and Explanation:

The computation is shown below:-

Incorrect

ROA = Net Income ÷ Average assets

= $101,900 ÷ (($550,000 + $573,000) ÷ 2)

= $101,900 ÷ $561,500

= 0.18

ROE = Net Income ÷ Average equity

= $101,900 ÷ (($340,000 + 356,000) ÷ 2)

= $101,900 ÷ $348,000

= 0.29

Debt Ratio = Total debt ÷ Average Assets

= $217,000 ÷ (($550,000 + $573,000) ÷ 2)

= $217,000 ÷ $561,500

= 0.39

EPS = Net Income ÷ Number of Common Shares

= $101,900 ÷ 22,000

= $4.63

Correct

ROA = Net Income ÷ Average assets

= ($101,900 - $8,500) ÷ (($550,000 + $573,000 - $8,500) ÷ 2)

= $93,400 ÷ $557,250

= 0.17

ROE = Net Income ÷ Average equity

= ($101,900 - $8,500) ÷ (($340,000 + 356,000 - $8,500) ÷ 2)

= $93,400 ÷ $343,750

= 0.27

Debt Ratio = Total debt ÷ Average Assets

= $217,000 ÷ (($550,000 + $573,000 - $8,500) ÷ 2)

= $217,000 ÷ $276,500

= 0.78

EPS = Net Income ÷ Number of Common Shares

= ($101,900 - $8,500) ÷ 22,000

= $4.25

5 0
3 years ago
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