Question

Herbal Organics used actor and former NFL player Sweet Dave Brown to act as its spokesperson as the "Herbal Organics Man." It filmed humorous videos of the actor that went viral online. Herbal Organics saw sales of its deodorants increase substantially from the previous year. What type of competitive growth strategy did Herbal Organics use?
A. Product penetration
B. Market development
C. Diversification
D. Market penetration
E. Product development

Answer 1

Answer:

D. Market Penetration

Explanation:

Market penetration is one of the Growth strategies as defined by Ansoff. With the use of an actor and an ex NFL player for their advertisement, Herbal Organics was able to penetrate the market more, thereby increasing their sales as compared to the previous year. Market penetration involves funding ways to lure away customers from competitors towards you. Its aimed at increasing the available market share through increased efforts in getting customers or target markets.