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ludmilkaskok [199]
4 years ago
15

Herbal Organics used actor and former NFL player Sweet Dave Brown to act as its spokesperson as the "Herbal Organics Man." It fi

lmed humorous videos of the actor that went viral online. Herbal Organics saw sales of its deodorants increase substantially from the previous year. What type of competitive growth strategy did Herbal Organics use?
A. Product penetration
B. Market development
C. Diversification
D. Market penetration
E. Product development
Business
1 answer:
zhannawk [14.2K]4 years ago
8 0

Answer:

D. Market Penetration

Explanation:

Market penetration is one of the Growth strategies as defined by Ansoff. With the use of an actor and an ex NFL player for their advertisement, Herbal Organics was able to penetrate the market more, thereby increasing their sales as compared to the previous year. Market penetration involves funding ways to lure away customers from competitors towards you. Its aimed at increasing the available market share through increased efforts in getting customers or target markets.

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Natasha2012 [34]

Firms are known to be free to set price and also to face strong competitive pressure. Competitive price-searcher markets may still be consistent with economic efficiency because they provide consumers with a greater diversity of products.

  • Firms in competitive price-searcher markets that has a small entry obstacles often face a downward sloping demand curve.  Competition often exists from existing firms and new rivals.

Firms that exist in a perfectly competitive market are known to be price takers due to the fact that once the market determines an equilibrium price for the product, firms need to accept the stated price.

For an individual to sell a product in a perfectly competitive market, one must  just be happy with the price.

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6 0
3 years ago
To use _______ most effectively, a seller must have the flexibility to change prices often, rapidly, and aggressively in respons
Anuta_ua [19.1K]

Answer:

1. Marketing strategies

2. Marketing Strategies

Explanation:

Marketing strategies are simply a set of procedures or actions a company and/or a seller intends to undertake to sell a product or service to the end user, with a view to earning a profit. Marketing strategies understand that there are many goods chasing fewer buyers. Hence, the competition is often stiff. In a bid to gain a competitive advantage and an edge, a good marketing strategies is very critical to a business concern.

There are basically 4 elements of marketing:

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Price is simply the amount the end user intends to pay for a product. It is an acknowledged fact through the study of consumer behavior that consumer will buy more of a go when the price is low, compared to when high. This is bearing that they both have same quality content. Thus, pricing is a critical element of marketing as its proper application is incidental to a firm gaining its competitive advantage. Hence, a seller must have the propensity to change price often, rapidly and aggressively in response to competitors' price changes.

Additionally, Proper pricing should not be viewed in isolation. Other elements of marketing are also critical to understanding appropriate marketing strategies. Making products stand out through requisite promotion strategies - advertisements, publicity, fairs and all, make pricing more competitive.

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7 0
4 years ago
Read 2 more answers
A partially completed pension spreadsheet showing the relationships among the elements that comprise the defined benefit pension
Margaret [11]

Answer:

Hello your question lacks the required spreadsheet  attached below is a  spreadsheet and the completely filled spreadsheet

Explanation:

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average service life = 20

<em>The missing amounts are </em>

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4 0
3 years ago
The viability and relevancy of insurance products sold to individuals and businesses
Doss [256]
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3 years ago
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expeople1 [14]

Answer:

Buying Center.

Explanation:

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The Buying Center is also called the Decision Making Unit (DMU), and it includes personnel from various departments.

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3 years ago
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