Question

During the planning process, if there is a gap between future desired sales and projected sales, corporate management will need to develop or acquire new businesses to fill it. Identify and describe the three strategies that can be used to fill the strategic gap.

Answer 1

Answer:

They are:

1) Intensive growth

2) Integrative growth

3) Diversification growth

Explanation:

1. Intensive growth:

This involves identifying further growth opportunities that are available within existing businesses. It identifies new customer groups for growth within current businesses, develop additional distribution channels or selling in new markets such as those in other countries. If this is insufficient the company may look into Integrative growth.

2. Integrative growth:

The second involves involves backward, forward, or horizontal integration. Horizontal integration involves buying smaller competitors.

Backward integration reaches into value chain to get suppliers. Forward involves buying distribution channels in the value chain closest to the customer. Integrative growth identifies opportunities to acquire businesses that are in relation to current businesses.

3. Diversification:

Diversification growth is to identify opportunities so as to add attractive unrelated businesses