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Nataly_w [17]
4 years ago
5

An individual who suffers from a self-reference criterion should learn to take into consideration the ________ before making an

international marketing decision.a. total cost of goods soldb. home country valuesc. competitor stanced. culture of the other countrye. global resources
Business
1 answer:
tatiyna4 years ago
4 0

Answer: culture of the other country

Explanation:

Self reference criterion is simply influence of an individual's culture on his or her behavior in certain situations. Individuals try as much as possible to respond in a way associated with their culture when faced with certain situations.

An individual who suffers from a self-reference criterion should learn to take into consideration the culture of the other country before making an international marketing decision. This is necessary to Foster good working relationship.

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