Question

A marketing department at a large international organization is engaged in the statistical analysis and compilation of information on users who logged into the​ organization's website and made purchases within the last year. the marketing department may be using big data to

Answer 1

The marketing department may be using big data because they will be able to predict the behavior of the customers who have visited or their current customers. This is made possible because of the statistical analysis and compilation of information on users that has been logged in within the year.