The logical budget setting method is advertising, the company set advertising budget cost is required to achieve tasks.
<h3>What is Objective and Task?</h3>
The objective and budgeting work simultaneously, budget is established when specific objective is in mind.
The company sets advertising budget for promotion of products, budget requires certain amount of money needed to achieve objective and task.
Businesses use objective and task method by examining cost of each goals. The objective and task method is difficult to assess accurately advertising costs needed to achieve the task.
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Answer:
a. Income before advertising budget increase:
= Contribution margin - Fixed costs
= (38 * 3,600) - 79,000
= $57,800
Income after advertising budget increases:
= Sales - Variable expenses - Fixed expenses
Sales = (3,600 + 100 units) * 95 per unit
= $351,500
Variable expenses = 60% * 351,500
= $210,900
Fixed expenses = 79,000 + 8,400 advertising
= $87,400
Income = 351,500 - 210,900 - 87,400
= $53,200
b. Income decreased with the increase in advertising so<u> Advertising budget should not be increased. </u>
Synergy will <u>increase</u> the sales of existing products.
Synergy refers to the concept where two companies will combine their value and performance and they will be greater than the sum of the separate individual parts. Thus, these two companies can merge to create greater efficiency or scale.
Through synergy individuals or entities combine their efforts and resources to accomplish more collectively than they could individually. This practice eventually results in increased productivity, efficacy, and performance. Synergy is seen to be reflected on a company's balance sheet through the company's goodwill account.
Hence, in addition to merging with another company, a company also creates synergy by combining products or markets.
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<span>A great reason to revise her monthly budget is that Christine can adjust her planning to meet her specific goals. While sticking to long term goals may be a good idea for some, if that is not possible adjusting your budget is a good way to keep track of income and expenses and to make sure that you do not spend more than you should.</span>