Question

Stacie listens to a radio commercial for toothpaste. she finds the soothing voice of the announcer appealing, so she buys the toothpaste he advocates. this illustrates the research finding that when people primarily attend to aspects of a message that are tangential to the substance of the message, they are taking the ________ route to persuasion.

Answer 1

The answer is peripheral route of persuasion in which an individual most likely put consideration to his or her decision about a certain information or product that he or she feels that it is something she or he can be influenced with or attain because of the other party’s behavior that affected him or her.