Stacie listens to a radio commercial for toothpaste. she finds the soothing voice of the announcer appealing, so she buys the to
othpaste he advocates. this illustrates the research finding that when people primarily attend to aspects of a message that are tangential to the substance of the message, they are taking the ________ route to persuasion.
The answer is peripheral route of persuasion in which an
individual most likely put consideration to his or her decision about a certain
information or product that he or she feels that it is something she or he can
be influenced with or attain because of the other party’s behavior that
affected him or her.
