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ehidna [41]
4 years ago
11

What are companies doing to respond effectively to increasing segmentation of the marketplace? Following a traditional sales mod

el Engaging in conversations with individual consumers Using more narrowly targeted marketing messages Promoting the same product to all potential customer
Business
1 answer:
N76 [4]4 years ago
7 0

Answer: The answer is C. Using more narrowly targeted marketing messages.

Explanation: Market Segmentation is basically the act of dividing a large market into smaller groups, which can now easily be targeted and serviced.

In an increasingly segmented marketplace, the best option for companies it so make sure that they tailor their marketing messages to the segmented market chunk.

Basically, in order for companies to retain the loyalty of their market segment, or to get new customers, they have to make sure that their marketing messages are more narrowed and specific, in order to hold the attention of their target audience.

Using more narrowly targeted marketing messages will guarantee that the target market gets the message clearly and prompt them to patronize the company.

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Sandhill Warehouse distributes hardback books to retail stores and extends credit terms of 2/10, n/30 to all of its customers. D
Artyom0805 [142]

Answer:

Sandhill Warehouse

Journal Entries:

June 1:

Debit Inventory Account $2,575

Credit Accounts Payable (Catlin Publishers)

To record purchase on account, terms 2/10, n/30.

June 3:

Debit Accounts Receivable (Garfunkel Bookstore) $1,300

Credit Sales $1,300

To record sales of books on account.

Debit Cost of Goods Sold $900

Credit Inventory Account $900

To record cost of books sold.

June 6:

Debit Accounts Payable (Catlin Publishers) $75

Credit Inventory Account $75

To record credit for books returned.

June 9:

Debit Accounts Payable (Catlin Publishers) $2,500

Credit Cash Discount $50

Credit Cash Account $2,450

To record payment on account.

June 15:

Debit Cash Account $1,300

Credit Accounts Receivable (Garfunkel Bookstore) $1,300

To record cash receipt on account.

June 17:

Debit Accounts Receivable (Bell Tower) $1,150

Credit Sales Account $1,150

To record books sold on account.

Debit Cost of Goods Sold $750

Credit Inventory Account $750

To record cost of books sold.

June 20:

Debit Inventory Account $900

Credit Accounts Payable (Priceless Book Publishers) $900

To record purchase on account, terms 3/15, n/30.

June 24:

Debit Cash Account $1,127

Debit Cash Discount $23

Credit Accounts Receivable (Bell Tower) $ 1,150

To record cash receipt on account.

June 26:

Debit Accounts Payable (Priceless Book Publishers) $900

Credit Cash Discount $27

Credit Cash Account $873

To record payment on account.

June 28:

Debit Accounts Receivable (General Bookstore) $1,900

Credit Sales $1,900

To record sale of books on account.

Debit Cost of Goods Sold $970

Credit Inventory Account $970

To record cost of books sold.

June 30:

Debit Sales (Returns) $130

Credit Accounts Receivable (General Bookstore) $130

To record Sales credit

Debit Inventory Account $90

Credit Cost of Goods Sold $90

To record cost of returned books.

Explanation:

1. Purchase of books on account increases inventory and Accounts Payable.

2. Sale of books on account increases Sales and Accounts Receivable.  It also reduces the Inventory Account and increases the Cost of Sales.

3. Return on Purchases reverses the entries made when goods were purchased.

4. Since Garfunkel Bookstore paid after 10 days, it could not enjoy the 2% cash discount on offer.

5. Bell Tower paid within 10 days and enjoyed the 2% cash discount.

6. Priceless Book Publishers was paid within 15 days, so the 3% cash discount applies.

7. Return on Sales reverses the entries during sales.  |t reduces Sales by a contra account called Sales Returns and the Accounts Receivable.  The inventory account is increased and the Cost of Sales is reduced.

8.  Journal entries record the daily transactions of a business as they occur.  From the general journal, postings are made to the Ledger.

5 0
3 years ago
You've got your budget, credit history and saving in order. whats your next step before shopping for a home?
Softa [21]

Answer:

The correct answer is letter "A": Shop for a mortgage.

Explanation:

After setting a budget and starting a housing fund, checking your credit report and scores, and accruing a certain amount of money to make possible acquiring a house, the next step implies being pre-approved by a mortgage lender. This will give you an idea of how much money a bank might approve to lend you to purchase the property. Thus, after this and finding a Real Estate agent, <em>you can start checking what houses are available for purchase according to what you can afford.</em>

7 0
3 years ago
10
Kaylis [27]

Answer:

Why did you choose to become a mechanic?: Practice your interviewing skills.

In what ways is my résumé lacking if I want to

find a position as a mechanic?: Get advice and information.

Can I contact you with any other questions

that I may have?: Build your professional network.

Explanation:

Plato

4 0
3 years ago
A monopolistically competitive industry is characterized by a. many firms selling products that are similar but not identical. b
UNO [17]

Answer:

A monopolistically competitive industry is characterized by

a. many firms selling products that are similar but not identical.

Explanation:

A monopolistic competition is a form of imperfect competition with many firms operating in the industry.  For such an industry, the goods or services are differentiated, such that one firm's goods or services can easily be associated with the producer.  This is mostly achieved through branding and the use of trademarks.  Each firm, therefore, competes with many other competitors, but they limit their competition by differentiating their products so that consumers would have preference for one against the other, depending on their perceived value.

7 0
3 years ago
The project management plan is the output of the planning process of project _____. a. scope management b. procurement managemen
Luden [163]
Hola lo siento no te entiendo
3 0
3 years ago
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