Question

The Miller family is building a new house, so they have to get involved in decisions such as plumbing fixtures, flooring, and appliances. They don't really know much about these products and they don't care to know much about them. However, for these purchases they do get involved by visiting show rooms, searching the Internet, and looking at other sources of information. Which type of involvement does this represent?

Answer 1

Answer:

Situational involvement

Explanation:

Situational involvement is a term that refers to a short state of arousal directed towards a person/object/situation.

Situational involvement creates a level of involvement when a person thinks about a particular situation, thus, this involvement is temporary.

In the example, the Miller's are building a new house, they don't know much about this or care much about this kind of products buy they have been involved by visiting showrooms, searching the internet and looking at other sources of information.

We can see that the family is involved with things that have to do with building a house just because they are building a new house and are making decisions on it. It's this situation that made them involved in such kind of things and, as such, it will likely disappear once the house is built.

Thus, this is an example of Situational involvement.