Answer: Option A
Explanation: A convenience store might be part of a gas / petrol station, allowing consumers to easily buy goods and services when fueling their vehicles. It may be situated along a busy highway, in a metropolitan area, alongside a train or train station, or at another regional hub.
Generally convenience stores charge significantly higher prices than traditional grocery stores or supermarkets, as these wholesalers order limited stock amounts at higher per-unit prices. Convenience stores, however, compensate for this deficit by providing longer open hours, more locations and shorter cashier lines.
Characteristics of a market segment are capturable, large, accessible, actionable, and definable.
By identifying variances in the response characteristics of various areas of the market, market segmentation is a technique for getting the most market response out of initial marketing resources. Market segmentation is, in this sense, the divide-and-conquer tactic, or the division of the market in order to subdue it.
Market segmentation enables marketers to focus more intently on customer selection and provide the right marketing mix for each selected segment or group of customers with a similar demand. Every division or sector has the option of being chosen as a market target to be attained using a certain marketing strategy.
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<u>Answer:</u> Option B
<u>Explanation:</u>
Revved Rider company is the market leader as the company possess a superior engine technology that is not owned by other companies. This proves that the company has competitive advantage of technology over the competitors in the market.
Competitive advantage means having an advantageous quality which the other companies do not have in the market. When a company has competitive advantage it can become a price leader or market leader. It also becomes the consumer's most preferred company when compared to other companies.
Answer:
goodwill = $195,000
Explanation:
goodwill = offered purchase price - fair value of assets - fair value of patents = $5,100,000 - $4,600,000 - $305,000 = $195,000
Customer loyalty is part of a company's goodwill, so it will not be included in this calculation. Goodwill is the difference between the acquisition price of a company and the fair value of its assets.
Answer: b) import cotton.
Explanation:
If the international price is cotton is less than the price that a country produces it at, it is best that the country imports the cotton than produce it because they do not have a competitive advantage in producing the cotton.
Should they then import, the resources that were being used to produce the cotton can be used on other things that they do have competitive advantage in.