Question

Many people think that marketing and advertising are one and the same. While advertising is indeed part of marketing, it is only one part. All of the following are considered parts of marketing except_______.
A. designing products.B. securing financing.C. exchanging offerings.D. delivering goods & services.E. communicating to customers.

Answer 1

Answer: Option B                              

               

Explanation: In simple words, marketing refers to the set of activities that are performed by an organisation to attract the customers to buy the offered product or service. It involves interacting with the customers , either directly or indirectly, using various methods and make them aware of the products that the company is offering in the market.

Advertising, delivery, rebates and discounts are some of the many examples of marketing tools which a firm uses to enhance its demand. Providing after sales service so that customer would have  positive experience and strong customer base could be maintained is also a part of marketing activity.

Marketing focuses on satisfying customers and not financing the operations or providing appropriate returns to investors.