Moral Diplomacy is the system in which support is given only to countries whose moral beliefs are analogous to that of the nation. A major idea behind moral diplomacy was to force countries to pursue democracies.
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The Pope may have had a number of religious reasons to call this crusade. The most likely religious reason for the First Crusade was Urban's desire to establish peace in Western Europe. This whole concept may seem odd, since the Crusades were, essentially, a call to arms