Within the context of Jennifer Aaker's analysis, identify the brand personality that can be associated with a new product whose
1 answer:
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Answer:
Price
Explanation:
According to my research on the marketing mix, I can say that based on the information provided within the question the only aspect that Jeff is missing is the Price. He needs to calculate the correct pricing for the product in order for his marketing strategy to succeed. This is the last aspect of the marketing mix since he already has the other three which are place, product, and promotion.
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