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forsale [732]
3 years ago
14

Within the context of Jennifer Aaker's analysis, identify the brand personality that can be associated with a new product whose

promotional messages consistently portray it as being reliable, intelligent, and successful. A) sincerity B) excitement C) competence D) sophistication E) ruggedness
Business
1 answer:
Vilka [71]3 years ago
5 0

Answer:

The correct answer is letter "C": competence.

Explanation:

American writer, educator, and psychologist Jennifer Aaker (born in 1967) is the author of the Brand Dimensions model in which she describes five (5) dimensions companies used for the marketing of their products that are related to individuals' personalities. Those personalities are:

  • Sincerity:<em> characterized by honesty and cheer. </em>
  • Excitement:<em> characterized by dare, spirit, and imagination. </em>
  • <u>Competence</u>: <em>characterized by reliability, intelligence, and success. </em>
  • Sophistication: <em>characterized by the upper class, charm. </em>
  • Ruggedness:<em> characterized by being outdoorsy and tough.</em>
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Total payroll of Walnut Co. was $1,900,000, of which $330,000 represented amounts paid in excess of $118,500 to certain employee
babymother [125]

Answer:

A.

Dr Salaries and Wages Expense $1,900,000,

Cr Withholding Taxes Payable $461,000,

Cr FICA Taxes Payable 124,890

Cr Cash 1,314,110

B.

Dr Payroll Tax Expense 158,535

Cr FICA Taxes Payable 150,135

Cr FUTA Taxes Payable 3,360

Cr SUTA Taxes Payable 5,040

Explanation:

Walnut Co

A.

Dr Salaries and Wages Expense $1,900,000,

Cr Withholding Taxes Payable $461,000,

Cr FICA Taxes Payable 124,890

Cr Cash 1,314,110

(1,900,000 – $330,000) × 7.65%+ ($330,000 × 1.45%)

=1,570,000×0.0765+4,785

=120,105+4,785

B.

Dr Payroll Tax Expense 158,535

Cr FICA Taxes Payable 150,135

($1900,000 × 7.65%) + ($330,000 × 1.45%)

(145,350+4,785)

Cr FUTA Taxes Payable 3,360

($1,900,000 – $1,480,000) × .8%

420,000×.8%

Cr SUTA Taxes Payable 5,040

($420,000 × 1.2%)

7 0
3 years ago
If a product is to be properly commercialized, there must be integration between __________ and __________.
Marina CMI [18]
<span>If a product is to be properly commercialized, there must be integration between finance and marketing.</span>
5 0
3 years ago
Suppose that two factors have been identified for the U.S. economy: the growth rate of industrial production, IP, and the inflat
DENIUS [597]

Answer:

23.3%

Explanation:

Expected return refers to the anticipated profit or loss of financial investment. Essentially, it's the value of the return that investors anticipate. We can find the expected return by using the formula given below

Δ IR = 5-5% - 2% = 3.5%

Δ IP = 6% - 4% = 2%

Formula

Expected return = Expectedreturn(previous year) + (betaIP x Δ IP) + (betaIR x Δ IR)

Expected return = 12% + (2.5 x 2%) + (1.8 x 3.5%)

Expected return = 23.3%

5 0
3 years ago
According to Victor Vroom, which of the following is not considered a factor that influences motivation?
Gre4nikov [31]

Answer:

A, independence

Explanation:

Motivation can be defined as the stimulation of individuals to achieve a certain goal.

It can also be said to be the a force that drives the wants, needs, etc of an individual. Motivation have various influencing factors as well as several modes.

Factors that influences motivation include; valence, instrumentality, expectancy, etc.

Modes of motivation include; intrinsic, extrinsic, introjected and identified motivation.

From the above question, independence isn't a factor that influences motivation. This is because independence, according to the dictionary, can be said to be a state of freedom from something.

Freedom does not motivate a person to achieve anything as there will be no pressure or driving force or even an individual to encourage. This makes goals impossible to difficult to achieve.

Cheers.

7 0
2 years ago
The human resources department of french quarter seafood conducted a training workshop on setting and achieving organization goa
Cloud [144]
The aspect of the SMART goal that is missing is that of TARGET DATE.
SMART goals refers to goals that are Specific, Measurable, Attainable, Result oriented and Time bound. The aspect of the time bound was not included in the scenario given in the question.
7 0
3 years ago
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