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forsale [732]
4 years ago
14

Within the context of Jennifer Aaker's analysis, identify the brand personality that can be associated with a new product whose

promotional messages consistently portray it as being reliable, intelligent, and successful. A) sincerity B) excitement C) competence D) sophistication E) ruggedness
Business
1 answer:
Vilka [71]4 years ago
5 0

Answer:

The correct answer is letter "C": competence.

Explanation:

American writer, educator, and psychologist Jennifer Aaker (born in 1967) is the author of the Brand Dimensions model in which she describes five (5) dimensions companies used for the marketing of their products that are related to individuals' personalities. Those personalities are:

  • Sincerity:<em> characterized by honesty and cheer. </em>
  • Excitement:<em> characterized by dare, spirit, and imagination. </em>
  • <u>Competence</u>: <em>characterized by reliability, intelligence, and success. </em>
  • Sophistication: <em>characterized by the upper class, charm. </em>
  • Ruggedness:<em> characterized by being outdoorsy and tough.</em>
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Answer:

it can still gain from international trade in that commodity, by getting it at a lower opportunity cost than if it produced it domestically.

Explanation:

A country has comparative disadvantage in production if it produces at a higher opportunity cost when compared to other countries.

The country with a  comparative disadvantage can gain from trade by trading the good with a country that has  comparative advantage in the production of that good. i.e. the country produces at a lower opportunity cost

For example, country A produces 10kg of beans and 5kg of rice. Country B produces 5kg of beans and 10kg of rice.  

for country A,  

opportunity cost of producing beans = 5/10 = 0.5

opportunity cost of producing rice = 10/5 = 2

for country B,  

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opportunity cost of producing beans = 10/5 = 2

Country B has a comparative disadvantage in the production of beans and country A has a comparative disadvantage in the production of rice

Country B should buy beans from A and A should buy rice from B

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3 years ago
Mitchell has worked for a very large company for three years. During lunch one day he stood at the elevator and read the buildin
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Answer:

It is departmentalized in a functional way

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Functional departmentalization is the type of organizational structure based on common job functions. In Mitchell's case all similar jobs, like legal or marketing, are grouped in one place or on the same floor. This type of organization provides space for further employee's specialization by putting staff in places where their skills can further develop.

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