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forsale [732]
3 years ago
14

Within the context of Jennifer Aaker's analysis, identify the brand personality that can be associated with a new product whose

promotional messages consistently portray it as being reliable, intelligent, and successful. A) sincerity B) excitement C) competence D) sophistication E) ruggedness
Business
1 answer:
Vilka [71]3 years ago
5 0

Answer:

The correct answer is letter "C": competence.

Explanation:

American writer, educator, and psychologist Jennifer Aaker (born in 1967) is the author of the Brand Dimensions model in which she describes five (5) dimensions companies used for the marketing of their products that are related to individuals' personalities. Those personalities are:

  • Sincerity:<em> characterized by honesty and cheer. </em>
  • Excitement:<em> characterized by dare, spirit, and imagination. </em>
  • <u>Competence</u>: <em>characterized by reliability, intelligence, and success. </em>
  • Sophistication: <em>characterized by the upper class, charm. </em>
  • Ruggedness:<em> characterized by being outdoorsy and tough.</em>
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Lincoln Park Co. has a bond outstanding with a coupon rate of 6.04 percent and semiannual payments. The yield to maturity is 6.1
Reil [10]

Answer:

value of the bond = $2,033.33

Explanation:

We know,

Value of the bond, B_{0} = [I * \frac{1 - (1 + i)^{-n}}{i}] + \frac{FV}{(1 + i)^n}

Here,

Face value of par value, FV = $2,000

Coupon payment, I = Face value or Par value × coupon rate

Coupon payment, I = $2,000 × 6.04%

Coupon payment, I = $128

yield to maturity, i = 6.1% = 0.061

number of years, n = 15

Therefore, putting the value in the formula, we can get,

B_{0} = [128 * \frac{1 - (1 + 0.061)^{-7}}{0.061}] + [\frac{2,000}{(1 + 0.061)^7}]

or, B_{0} = [128 * \frac{1 - (1.061)^{-7}}{0.061}] + [\frac{2,000}{(1.061)^7}]

or, B_{0} = [128 * \frac{0.3393}{0.061}] + 1,321.3635

or, B_{0} = [128 * 5.5623] + 1,321.3635

or, B_{0} = $711.9738 + 1,321.3635

Therefore, value of the bond = $2,033.33

3 0
3 years ago
Tubby Toys estimates that its new line of rubber ducks will generate sales of $7 million, operating costs of $4 million, and a d
Pavlova-9 [17]

Answer:

$2,300,000

Explanation:

The formula to compute the operating cash flow is shown below:

= EBIT + Depreciation - Income tax expense

where,  

EBIT = Sales - operating expenses - depreciation expense  

= $7,000,000 - $4,000,000 - $1,000,000

= $2,000,000

And, the income tax expense is

= $2,000,000 × 0.35

= $700,000

So, the value would equal to

= $2,000,000 + $1,000,000 - $700,000

= $2,300,000

We simply applied the above formula

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Answer:

11

Explanation:

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