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forsale [732]
3 years ago
14

Within the context of Jennifer Aaker's analysis, identify the brand personality that can be associated with a new product whose

promotional messages consistently portray it as being reliable, intelligent, and successful. A) sincerity B) excitement C) competence D) sophistication E) ruggedness
Business
1 answer:
Vilka [71]3 years ago
5 0

Answer:

The correct answer is letter "C": competence.

Explanation:

American writer, educator, and psychologist Jennifer Aaker (born in 1967) is the author of the Brand Dimensions model in which she describes five (5) dimensions companies used for the marketing of their products that are related to individuals' personalities. Those personalities are:

  • Sincerity:<em> characterized by honesty and cheer. </em>
  • Excitement:<em> characterized by dare, spirit, and imagination. </em>
  • <u>Competence</u>: <em>characterized by reliability, intelligence, and success. </em>
  • Sophistication: <em>characterized by the upper class, charm. </em>
  • Ruggedness:<em> characterized by being outdoorsy and tough.</em>
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A fast-food restaurant serves hamburgers, cheeseburgers, and chicken sandwiches. The restaurant counts a cheeseburger as equival
konstantin123 [22]

Answer:

a. 14.13 Hamburger per week b. 13.78 Hamburger per week

Explanation:

a. First of all we can convert all the items on the menu to a same unit.

1 Cheese Burger = 1.29 Hamburger

1 Chicken Sandwich = 0.8 Hamburger

So in the first week total output of the restaurant is

Output = 700 Hamburger + 900 Cheeseburger + 500 Chicken Sandwich

or

Output = 700 Hamburger + 900*1.29 Hamburger + 500*0.8 Hamburger

Output = 2261 Hamburger

And as there are 4 workers so total input is

Input = 4*40 = 160 hours

The productivity is given by

Productivity = Output/Input

So

Productivity = 2261 Hamburgers/160 Hours

Productivity = 14.13 Hamburger per week

b. If the restaurant sold 720 of each sandwich, then total output would be given by

Output = 720 Hamburger + 720 Cheeseburger + 720 Chicken Sandwich

Output = 720 Hamburger + 720*1.29 Hamburger + 720*0.8 Hamburger

Output = 2204.8 Hamburger

So the productivity would have been

Productivity = 2204.8 Hamburgers/160 Hours

Productivity = 13.78 Hamburger per week

Which would have been lower as that of in the first case.

3 0
3 years ago
Randolph is a 30 percent partner in the RD Partnership. On January 1, RD distributes $15,000 cash and inventory with a fair valu
Naya [18.7K]

Answer:

$2,000 capital loss

Explanation:

Randolph recognizes a $2,000 capital loss because RD distributes only cash and inventory and the adjusted bases of the property distributed is less than his basis in RD.

7 0
3 years ago
In 1992, the Enron Development Corporation, a subsidiary of the Houston-based energy company, signed a contract to build the lar
AfilCa [17]

Answer:

Option E is correct.

All of the above

Explanation:

This is an example of political risk since The current political party in Maharashtra-Shiv sena intervened and used Enron for its selfish interests. When US department of energy issued a statement that cancelling Enron could endanger other private FDI from USA, the same was again used to further its selfish interests. Finally Maharashtra renegotiated its contract with Enron.

3 0
3 years ago
Sleep Tight, Inc., manufactures bedding sets. The budgeted production is for 51,500 comforters this year. Each comforter require
andrezito [222]

Answer:

Total direct labor hours= 77,250

Direct labor cost= $911,550

Explanation:

Giving the following information:

Production= 51,500 units

Standard hours= 1.5 per unit

Standard rate= $11.8 per hour

<u>First, we need to calculate the direct labor hours required:</u>

Total direct labor hours= 1.5*51,500= 77,250

<u>Now, the direct labor cost:</u>

Direct labor cost= 77,250*11.8

Direct labor cost= $911,550

3 0
2 years ago
The additional dining space will occupy space next to Olaf’s that was recently rented to a tenant. By claiming the space for the
Illusion [34]

Answer:

$12,146

Explanation:

The computation of present value of this opportunity cost is shown below:-

Net After tax Operating Profit Per month = Rent space per month × Profit margin on the renting the space percentage

= $1,000 × 30%

= $300

Project is for 4 Years

Total months = 4 × 12

= 48 Months

Interest Rate Per month = 9% ÷ 12

= 0.75%

As per the question the Rent is Received at the start of the month

So Present Value of this opportunity cost = $300 (1 + PVAF (0.75%,47))

= $300 × ( 1 + 39.486)

= $12,145.85

= $12,146

3 0
3 years ago
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